Evaluation presentation
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Wednesday, 23 February 2011
A2 coursework evaluation presentation
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Friday, 18 February 2011
Evaluation, question 1
In what ways do your media products use, develop or challenge forms and conventions of real media products?
I constructed four videos on movie maker explaining the simple conventions of a teaser trailer, the horror genre, a magazine front cover and a poster. I sourced my information from the internet and my notes and compiled these videos to easily explain.
Firstly, conventions of a teaser trailer
My teaser trailer uses these conventions in the following ways:
- It is short in length as it is 1.30 seconds
- It evokes intrigue and excitement through its differing paces as it gradually builds up and also, through the use of diverse shots, particularly the point of view shots actually placing the audience in the position of the protagonist.
- It establishes some form of narrative as the audience can recognise that a group of friends are living in a flat and the female appears to be negatively affected by something in the flat, gradually making her deteriorate as a character. The audience I feel would be able to establish some form of narrative through the female character.
- My teaser trailer was released at the start of 2011 and the film is advertised to be released 'in cinemas 2011' and this would be in a few months into 2011, so it is released a long time in advance of the acutal film.
- My teaser trailer begins with a relatively slow pace as the characters enter the flat and it gradually speeds up until shots last only a second as the teaser trailer comes to a climax. The pace fluctuates throughout the teaser trailer so that the audience can establish even more narrative, for example, it is quick when there is a long shot of the rooms in the flat but slows right down when the female is getting out of bed. This indicates to the audience that the female is being negatively affected by something in the flat. So my teaser trailer follows the pace convention.
My teaser trailer also includes other conventions such as including the title of the film 'Flat 39' and including an advertising date 'In cinemas 2011' so that the viewer can establish when this film is to be released.
My teaser trailer was constructed after I researched trailers such as Shutter Island, The Strangers and The Last Exorcism. My teaser trailer follows particular conventions from these trailers such as the use of loud atmospheric non diegetic bangs to accompany the tag lines in the trailer and the gradual build up of pace as well as the POV shots (inspired by The Last Exorcism trailer).
This is a video of conventions of the horror genre:
I have included these conventions in the following ways:
- An element of darkness is included as the teaser trailer contains film footage that was shot at night time, so mystery and uncertainty is conveyed through this and also through the dark rooms in the flat, particularly the end long shot of the female in the doorway.
- An isolated setting is evident as the teaser trailer is shot in a flat and we are able to see vegetation surrounding the flat so this connotes vulnerability as it suggests that these characters are alone. 
- A complex narrative structure is conveyed as there is more than one character yet only the female is dominant as it is her deterioration being viewed. The teaser trailer includes various settings, the flat rooms, the hall way, the stairs and the exterior of the flat outside so the viewer questions what has happened in this flat. A complex narrative structure is also conveyed as the female appears relatively normal at the beginning of the trailer yet as the trailer progresses we witness her mental state regressing and wonder why. 
- The convention of 'extraordinary event happening in ordinary situations' is explored in my teaser trailer as we view a normal group of friends living in a normal flat at the circumstances appear overall normal. Yet, we witness the downfall of the female character and her mental state/possessed mind frame which appears to be an extraordinary event happening in an ordinary situation. 
- The titles that I have included in my teaser trailer are white titles, slightly scratched and imperfect on a black background. This is to convey that the female protagonist symbolises the innocent victim (the white imperfect titles) being negatively affected and possessed by some form of evil and the black background symbolises an 'evil' surrounding the young female, it is somewhat inescapable and the female protagonist cannot do anything to get away from it, therefore, is ruined by it. The titles therefore reflect the psychological state of the female protagonist: her deterioration. 
- The camerawork within my teaser trailer is expressive because it reveals particular themes and issues within the film. The use of close ups on the female protagonist locking and latching the door symbolises that there is a great emphasis on security and the question is, should we be scared of what is outside of the flat, or inside? The use of the point of view shots are expressive as they reveal the POV of the female herself and how she is negatively taken over by something. 
- Disturbing sounds are evident in my teaser trailer such as the constant drone like non diegetic sound accompnying the first half of the teaser trailer. The use of the loud bangs combined with the titles are disturbing as they frighten the viewer as they are waiting for something to happen.
- The editing also creates suspense as it is very slow at first with simple straight cuts from the flat mates to the door, to the other flat rooms yet as it increases the jump cuts are fast in pace and the viewer is waiting for something to happen. This is evident particularly at the end when there is a slow paced straight cut from the title of the film to the long shot of the female in the door way, this creates unsettling tension as the viewer is expecting something to happen and an eerie atmosphere is created.
- The visual style in my teaser trailer is dark as this heightens the mystery and suspense as the audience feels vulnerable.
- There are character types evident in my teaser trailer as we can establish that the female is the protagonist as she is wearing light colours at the beginning of the teaser trailer yet as it progresses her character type becomes less obvious as she appears to be the antagonist as she is possessed and is wearing darker colours now. This heightens the mystery of the teaser trailer as the audience decide who the antagonist and protagonist are. The female character is effectively both within this film.
- The themes evident in my teaser trailer conform to conventions of the horror genre as they include good vs evil, the young female against the dark force. The supernatural, madness and insanity are also themes evident and are explored through the female character as she appears to be in contact with the supernatural and suffering from insanity and madness due to this.
Overall my teaser trailer effectively conforms to the conventions of the horror genre
This is a video of the conventions of a magazine front cover:
I have included these conventions in the following ways:
- My magazine front cover includes the simple conventions such as a barcode, a price, a website and simple fonts.
- I decided to manipulate the well known magazine 'total film' and transform it into an edition advertising my film 'flat 39' so I included the recognisable mast head 'total film' but manipulated it so that the genre and narrative of the film 'Flat 39' could be established, as if the film was taking over the magazine.
- I have included a dominant mid-shot image of the main female character of 'Flat 39' Her head is slightly covering the mast head as this is a convention of magazine front covers. Again, it is as if this new film is overtaking the magazine.
- The dominant colours I have used are dark colours black red and grey and also white for the typography. I have also used a sense of informality through the language to entice the audience 'Inside: on set with the cast and crew of Flat 39!','top 100 horror movies of all time!' The exclamation marks give a sense of informality
- I have included a unique selling point and this is the 'on set with the cast and crew of flat 39!' I have included on set images to entice the audience as they would want to see behind the scenes action.I have followed the convention of having a USP involving the film advertised on the front of the magazine.
- I have advertised different films on the magazine front cover and also advertised other features that will be in the magazine to let the audience know what else they will be reading about. They will be attracted by the main feature but also by others
- I have conformed to the convention of having a recognisable character from a film as the dominant image. I have included the female in the film 'Flat 39' as from the teaser trailer and poster, the audience will be able to recognise this female and associate her with this film.
- Another convention is the use of top line typography on magazine front covers, advertising different films. I have included this also to entice the audience further
Real media products that I researched in order to establish conventions were total film front covers including special film features on spider-man, terminator, salt, inception and the dark knight.
Here is the magazine front cover featuring 'Inception'. I have labelled most of the conventions evident so that I can establish what I have used in my own magazine front cover feature
Finally, this is a video explaining the conventions of a film poster:
I have included these conventions in the following ways:
- There is a cast and crew list at the bottom of my poster
- There is an advertisement for when the film will be released
- There is a dominant image expressing a complex narrative. The dominant image is of the female and she appears to be looking in the mirror, the audience are drawn to the image that is in the mirror looking directly at them. This intimidates the audience and it suggests that this is this girl's darker side, the side that she has been possessd by. The notion of two sides is reiterated by the mirror line directly in between the two images of the girl suggesting that she has a darker side to her personality. The typography 'who should you fear?' and 'In cinemas 2011' are effectively spaced to make the divide between the two sides obvious.
- A select few colours are used on my poster, dark greys and blacks and white for the typography and red. Black connotes mystery and uncertainty and red connotes danger which are all themes evident in my teaser trailer. This leads onto another convention of 'the darkness of a horror poster and the use of the colour red'
I used real media products such as posters advertising inception, the dark knight, the last exorcism, the strangers and shutter island. Each poster included a dominant image and particular colours that revealed themes from the film and this is what I have taken from researching these posters, as well as the cast and crew list and advertisment of the film's release.
Here is the poster for 'Shutter Island'. I have labelled most of the conventions evident so that I can establish what I have used on my own poster
I constructed four videos on movie maker explaining the simple conventions of a teaser trailer, the horror genre, a magazine front cover and a poster. I sourced my information from the internet and my notes and compiled these videos to easily explain.
Firstly, conventions of a teaser trailer
My teaser trailer uses these conventions in the following ways:
- It is short in length as it is 1.30 seconds
- It evokes intrigue and excitement through its differing paces as it gradually builds up and also, through the use of diverse shots, particularly the point of view shots actually placing the audience in the position of the protagonist.
- It establishes some form of narrative as the audience can recognise that a group of friends are living in a flat and the female appears to be negatively affected by something in the flat, gradually making her deteriorate as a character. The audience I feel would be able to establish some form of narrative through the female character.
- My teaser trailer was released at the start of 2011 and the film is advertised to be released 'in cinemas 2011' and this would be in a few months into 2011, so it is released a long time in advance of the acutal film.
- My teaser trailer begins with a relatively slow pace as the characters enter the flat and it gradually speeds up until shots last only a second as the teaser trailer comes to a climax. The pace fluctuates throughout the teaser trailer so that the audience can establish even more narrative, for example, it is quick when there is a long shot of the rooms in the flat but slows right down when the female is getting out of bed. This indicates to the audience that the female is being negatively affected by something in the flat. So my teaser trailer follows the pace convention.
My teaser trailer also includes other conventions such as including the title of the film 'Flat 39' and including an advertising date 'In cinemas 2011' so that the viewer can establish when this film is to be released.
My teaser trailer was constructed after I researched trailers such as Shutter Island, The Strangers and The Last Exorcism. My teaser trailer follows particular conventions from these trailers such as the use of loud atmospheric non diegetic bangs to accompany the tag lines in the trailer and the gradual build up of pace as well as the POV shots (inspired by The Last Exorcism trailer).
This is a video of conventions of the horror genre:
I have included these conventions in the following ways:
- An element of darkness is included as the teaser trailer contains film footage that was shot at night time, so mystery and uncertainty is conveyed through this and also through the dark rooms in the flat, particularly the end long shot of the female in the doorway.
- An isolated setting is evident as the teaser trailer is shot in a flat and we are able to see vegetation surrounding the flat so this connotes vulnerability as it suggests that these characters are alone. 
- A complex narrative structure is conveyed as there is more than one character yet only the female is dominant as it is her deterioration being viewed. The teaser trailer includes various settings, the flat rooms, the hall way, the stairs and the exterior of the flat outside so the viewer questions what has happened in this flat. A complex narrative structure is also conveyed as the female appears relatively normal at the beginning of the trailer yet as the trailer progresses we witness her mental state regressing and wonder why. 
- The convention of 'extraordinary event happening in ordinary situations' is explored in my teaser trailer as we view a normal group of friends living in a normal flat at the circumstances appear overall normal. Yet, we witness the downfall of the female character and her mental state/possessed mind frame which appears to be an extraordinary event happening in an ordinary situation. 
- The titles that I have included in my teaser trailer are white titles, slightly scratched and imperfect on a black background. This is to convey that the female protagonist symbolises the innocent victim (the white imperfect titles) being negatively affected and possessed by some form of evil and the black background symbolises an 'evil' surrounding the young female, it is somewhat inescapable and the female protagonist cannot do anything to get away from it, therefore, is ruined by it. The titles therefore reflect the psychological state of the female protagonist: her deterioration. 
- The camerawork within my teaser trailer is expressive because it reveals particular themes and issues within the film. The use of close ups on the female protagonist locking and latching the door symbolises that there is a great emphasis on security and the question is, should we be scared of what is outside of the flat, or inside? The use of the point of view shots are expressive as they reveal the POV of the female herself and how she is negatively taken over by something. 
- Disturbing sounds are evident in my teaser trailer such as the constant drone like non diegetic sound accompnying the first half of the teaser trailer. The use of the loud bangs combined with the titles are disturbing as they frighten the viewer as they are waiting for something to happen.
- The editing also creates suspense as it is very slow at first with simple straight cuts from the flat mates to the door, to the other flat rooms yet as it increases the jump cuts are fast in pace and the viewer is waiting for something to happen. This is evident particularly at the end when there is a slow paced straight cut from the title of the film to the long shot of the female in the door way, this creates unsettling tension as the viewer is expecting something to happen and an eerie atmosphere is created.
- The visual style in my teaser trailer is dark as this heightens the mystery and suspense as the audience feels vulnerable.
- There are character types evident in my teaser trailer as we can establish that the female is the protagonist as she is wearing light colours at the beginning of the teaser trailer yet as it progresses her character type becomes less obvious as she appears to be the antagonist as she is possessed and is wearing darker colours now. This heightens the mystery of the teaser trailer as the audience decide who the antagonist and protagonist are. The female character is effectively both within this film.
- The themes evident in my teaser trailer conform to conventions of the horror genre as they include good vs evil, the young female against the dark force. The supernatural, madness and insanity are also themes evident and are explored through the female character as she appears to be in contact with the supernatural and suffering from insanity and madness due to this.
Overall my teaser trailer effectively conforms to the conventions of the horror genre
This is a video of the conventions of a magazine front cover:
I have included these conventions in the following ways:
- My magazine front cover includes the simple conventions such as a barcode, a price, a website and simple fonts.
- I decided to manipulate the well known magazine 'total film' and transform it into an edition advertising my film 'flat 39' so I included the recognisable mast head 'total film' but manipulated it so that the genre and narrative of the film 'Flat 39' could be established, as if the film was taking over the magazine.
- I have included a dominant mid-shot image of the main female character of 'Flat 39' Her head is slightly covering the mast head as this is a convention of magazine front covers. Again, it is as if this new film is overtaking the magazine.
- The dominant colours I have used are dark colours black red and grey and also white for the typography. I have also used a sense of informality through the language to entice the audience 'Inside: on set with the cast and crew of Flat 39!','top 100 horror movies of all time!' The exclamation marks give a sense of informality
- I have included a unique selling point and this is the 'on set with the cast and crew of flat 39!' I have included on set images to entice the audience as they would want to see behind the scenes action.I have followed the convention of having a USP involving the film advertised on the front of the magazine.
- I have advertised different films on the magazine front cover and also advertised other features that will be in the magazine to let the audience know what else they will be reading about. They will be attracted by the main feature but also by others
- I have conformed to the convention of having a recognisable character from a film as the dominant image. I have included the female in the film 'Flat 39' as from the teaser trailer and poster, the audience will be able to recognise this female and associate her with this film.
- Another convention is the use of top line typography on magazine front covers, advertising different films. I have included this also to entice the audience further
Real media products that I researched in order to establish conventions were total film front covers including special film features on spider-man, terminator, salt, inception and the dark knight.
Here is the magazine front cover featuring 'Inception'. I have labelled most of the conventions evident so that I can establish what I have used in my own magazine front cover feature
Finally, this is a video explaining the conventions of a film poster:
I have included these conventions in the following ways:
- There is a cast and crew list at the bottom of my poster
- There is an advertisement for when the film will be released
- There is a dominant image expressing a complex narrative. The dominant image is of the female and she appears to be looking in the mirror, the audience are drawn to the image that is in the mirror looking directly at them. This intimidates the audience and it suggests that this is this girl's darker side, the side that she has been possessd by. The notion of two sides is reiterated by the mirror line directly in between the two images of the girl suggesting that she has a darker side to her personality. The typography 'who should you fear?' and 'In cinemas 2011' are effectively spaced to make the divide between the two sides obvious.
- A select few colours are used on my poster, dark greys and blacks and white for the typography and red. Black connotes mystery and uncertainty and red connotes danger which are all themes evident in my teaser trailer. This leads onto another convention of 'the darkness of a horror poster and the use of the colour red'
I used real media products such as posters advertising inception, the dark knight, the last exorcism, the strangers and shutter island. Each poster included a dominant image and particular colours that revealed themes from the film and this is what I have taken from researching these posters, as well as the cast and crew list and advertisment of the film's release.
Here is the poster for 'Shutter Island'. I have labelled most of the conventions evident so that I can establish what I have used on my own poster
Thursday, 10 February 2011
Audience feedback on final products
I decided to show my teaser trailer, poster and magazine front cover feature to a group of people aged 15-18 as this is around the target audience for my film. I decided that I wanted final feedback on my promotion package so that I could establish if I had been successful in following conventions as well as effectively enticing the audience.
These are my three products:
These are some examples of feedback that I recieved from my target audience:
'The magazine genuinely looks exactly how it would if it was a film. The image of the girl is good because it is recognisable from the poster'
'I could definately see it (the poster) on a bus or in a magazine or something. How the writing is on either side of the mirror in the middle is really effective'
'The trailer is very realistic. The use of camerawork is effective as you are placed in the position of the main character which adds to the suspense.'
- Female, 18
'The use of camera shots in the teaser trailer are really good'
'The magazine front cover looks realistic and the shot of the girl is effective'
'The poster gets a clear message across about the two sides to her through the reflection'
- Male, 18
'The sound in the teaser trailer is good because it gets faster and builds up the suspense'
'The magazine looks like a real magazine because you've included simple things like a barcode, price and the same style title 'total film'
'The poster looks good because the darkness lets us know it's advertising a horror film and the image of the girl lets us know it's a film revolving around her'
- Female, 17
These are my three products:
These are some examples of feedback that I recieved from my target audience:
'The magazine genuinely looks exactly how it would if it was a film. The image of the girl is good because it is recognisable from the poster'
'I could definately see it (the poster) on a bus or in a magazine or something. How the writing is on either side of the mirror in the middle is really effective'
'The trailer is very realistic. The use of camerawork is effective as you are placed in the position of the main character which adds to the suspense.'
- Female, 18
'The use of camera shots in the teaser trailer are really good'
'The magazine front cover looks realistic and the shot of the girl is effective'
'The poster gets a clear message across about the two sides to her through the reflection'
- Male, 18
'The sound in the teaser trailer is good because it gets faster and builds up the suspense'
'The magazine looks like a real magazine because you've included simple things like a barcode, price and the same style title 'total film'
'The poster looks good because the darkness lets us know it's advertising a horror film and the image of the girl lets us know it's a film revolving around her'
- Female, 17
Final magazine front cover
This is my final magazine front cover feature advertising the horror film 'Flat 39' as part of my promotion package:
I decided to follow typical conventions of a magazine front cover featuring a film such as a dominant mid shot image partly placed over the mast head 'total film', dark colours, the dominance of the colour red, similar to on the poster so a sense of branding is created. Also, I included advertisements for different features in the magazine such as 'previews and reviews' and 'top 100 horror movies' This is to entice the audience and it follows conventions of a magazine front cover. I also included conventions such as a barcode, a sense of informality suggested through the exclamation marks and a unique selling point 'on set with the cast and crew of Flat 39!' I also created a sense of branding through having the same font 'Flat 39' as I did on the poster so this is recognisable to the audience and again, creates a sense of branding. I also decided to include a convention of 'total film' magazine by including top line typography of films that are to be released at a similar time to this edition of the 'total film' magazine, so advertising is constant on this magazine front cover, not only my film 'Flat 39' but others also, so that the audience are attracted by the abundance of films.
I decided to follow typical conventions of a magazine front cover featuring a film such as a dominant mid shot image partly placed over the mast head 'total film', dark colours, the dominance of the colour red, similar to on the poster so a sense of branding is created. Also, I included advertisements for different features in the magazine such as 'previews and reviews' and 'top 100 horror movies' This is to entice the audience and it follows conventions of a magazine front cover. I also included conventions such as a barcode, a sense of informality suggested through the exclamation marks and a unique selling point 'on set with the cast and crew of Flat 39!' I also created a sense of branding through having the same font 'Flat 39' as I did on the poster so this is recognisable to the audience and again, creates a sense of branding. I also decided to include a convention of 'total film' magazine by including top line typography of films that are to be released at a similar time to this edition of the 'total film' magazine, so advertising is constant on this magazine front cover, not only my film 'Flat 39' but others also, so that the audience are attracted by the abundance of films.
Wednesday, 9 February 2011
Audience feedback and other drafts of magazine front cover
I allowed 5 people of ages 17-18 to view the first draft of my magazine front cover:
I wanted to get audience feedback so that I could consider their comments and make the changes as appropriate as this group of people will be the target audience for my teaser trailer, poster and magazine front cover feature.
Some of the comments that I got back were:
'the colour scheme is effective, it's the same on the poster so you know it's the same film' - male, 18
'the image of the girl is good because you know the film is about her and that the magazine is including a special feature about her' - male, 18
'you have advertised different things in the magazine well because the audience will want to know what is in there, so the reviews is good and so is the section about horror films' - female, 17
'the section 'top 100 horror movies of all time' could be made smaller as it slightly covers the image of the girl too much - male, 17
'the font could be made simpler because that's what other magazines have - simple font' - male, 18
'the circle with on set with the cast of flat 39!' is a good feature but you could get rid of the circle because it looks a bit random and not to do with the images below' - female, 17
I will take these comments into consideration when I am constructing the final draft of my magazine front cover feature.
This is my second draft with the changes that my target audience suggested to me:
I decided to make some changes and decided to change the text 'on set action with the cast and crew of Flat 39!' to 'Inside: on set with the cast and crew of Flat 39' as this successfully advertises directly, what is inside the magazine. Due to furthur audience feedback I have decided to make the title of the film 'Flat 39' bigger as I want this to be the main feature of the magazine so the audience's eyes are drawn towards this. This is the third draft of my magazine front cover feature:
I had to make some final changes for my final magazine front cover, I manipulated the 'total' on the total film mast head to have the same font as 'Flat 39' so a sense of branding is created and it is as if the film is so established that it takes over the magazine design. I changed the colour of 'total' to black as it fits in with the colour scheme of my magazine front cover and looks effective as it also connotes the genre of the film: horror. I also decided to change the price '£2.99' to '£2.90' as this is the actual price of a total film magazine and I decided to add the website 'totalfilm.com' as this is a convention of total film magazine front covers. This is my final draft for my magazine front cover feature:
I wanted to get audience feedback so that I could consider their comments and make the changes as appropriate as this group of people will be the target audience for my teaser trailer, poster and magazine front cover feature.
Some of the comments that I got back were:
'the colour scheme is effective, it's the same on the poster so you know it's the same film' - male, 18
'the image of the girl is good because you know the film is about her and that the magazine is including a special feature about her' - male, 18
'you have advertised different things in the magazine well because the audience will want to know what is in there, so the reviews is good and so is the section about horror films' - female, 17
'the section 'top 100 horror movies of all time' could be made smaller as it slightly covers the image of the girl too much - male, 17
'the font could be made simpler because that's what other magazines have - simple font' - male, 18
'the circle with on set with the cast of flat 39!' is a good feature but you could get rid of the circle because it looks a bit random and not to do with the images below' - female, 17
I will take these comments into consideration when I am constructing the final draft of my magazine front cover feature.
This is my second draft with the changes that my target audience suggested to me:
I decided to make some changes and decided to change the text 'on set action with the cast and crew of Flat 39!' to 'Inside: on set with the cast and crew of Flat 39' as this successfully advertises directly, what is inside the magazine. Due to furthur audience feedback I have decided to make the title of the film 'Flat 39' bigger as I want this to be the main feature of the magazine so the audience's eyes are drawn towards this. This is the third draft of my magazine front cover feature:
I had to make some final changes for my final magazine front cover, I manipulated the 'total' on the total film mast head to have the same font as 'Flat 39' so a sense of branding is created and it is as if the film is so established that it takes over the magazine design. I changed the colour of 'total' to black as it fits in with the colour scheme of my magazine front cover and looks effective as it also connotes the genre of the film: horror. I also decided to change the price '£2.99' to '£2.90' as this is the actual price of a total film magazine and I decided to add the website 'totalfilm.com' as this is a convention of total film magazine front covers. This is my final draft for my magazine front cover feature:
Saturday, 5 February 2011
The construction of the magazine front cover
For my magazine front cover feature I used the programme 'paint.net' to manipulate the photograph, add a title 'total film' and manipulate fonts, images and shapes in accordance to what I was aiming to achieve with the layout.
This is the photograph that I am going to use for my magazine front cover feature, as I need to ensure that there is a sense of branding across the ancillary products and the teaser trailer the image is of the young female protagonist (which is also evident on the poster and within the teaser trailer) and accompanied with the title 'flat 39' the film is constantly advertised and the genre reinforced. The only thing I had to ensure with this photograph was that it had higher key lighting so that the audience could easily recognise this female character.
These are some of the photographs I am going to include on my magazine front cover so that the audience is enticed by behind the scene action and interviews and 'never before seen footage' of set and location:
Looking back at my mock up of the magazine front cover feature I must ensure that I place the appropriate graphology/typography in the right place so that it appears as though it is a genuine magazine front cover feature with the appropriate conventions of a horror genre poster including an element of darkness, set/location indicators and traditional conventions such as other features in the magazine '100 greatest horror movies' and a barcode. A magazine front cover feature must include an element of informality such as colloquial language/ideas 'See what's inside!' so that the audience are enticed by this slight familiarity.
Above is a mock up I constructed on 'paint' so that I can establish where typography/graphology is going to be placed. I will refer back to this when constructing my final magazine front cover feature on 'paint.net'. I have decided that I am to include a section of 'this month's movies' so that the audience are enticed and I am also to include a 'review and preview' section so that the audience are again, enticed by other features in the magazine as well as my film 'Flat 39'
Below are some screen shots of me working on paint.net to construct my magazine front cover
I used the tools on 'paint.net' to make the backrounds of the image of the young female and the 'flat 39' title invisible so that I could place them as a seperate layer of graphology on my magazine front cover feature created on microsoft word
This is a screen shot of me placing the various layers of graphology on my magazine front cover feature for desired effect. As a dominant image of somebody looking at the camera over the 'total film' mast head is a convention of a magazine front cover I had to ensure that I included this. Microsoft word allowed me to move images around with ease and create the magazine layered effect whilst paint.net allowed me to get rid of backgrounds that I did not want.
This is my first draft of my magazine front cover feature:
This is the photograph that I am going to use for my magazine front cover feature, as I need to ensure that there is a sense of branding across the ancillary products and the teaser trailer the image is of the young female protagonist (which is also evident on the poster and within the teaser trailer) and accompanied with the title 'flat 39' the film is constantly advertised and the genre reinforced. The only thing I had to ensure with this photograph was that it had higher key lighting so that the audience could easily recognise this female character.
These are some of the photographs I am going to include on my magazine front cover so that the audience is enticed by behind the scene action and interviews and 'never before seen footage' of set and location:
Looking back at my mock up of the magazine front cover feature I must ensure that I place the appropriate graphology/typography in the right place so that it appears as though it is a genuine magazine front cover feature with the appropriate conventions of a horror genre poster including an element of darkness, set/location indicators and traditional conventions such as other features in the magazine '100 greatest horror movies' and a barcode. A magazine front cover feature must include an element of informality such as colloquial language/ideas 'See what's inside!' so that the audience are enticed by this slight familiarity.
Above is a mock up I constructed on 'paint' so that I can establish where typography/graphology is going to be placed. I will refer back to this when constructing my final magazine front cover feature on 'paint.net'. I have decided that I am to include a section of 'this month's movies' so that the audience are enticed and I am also to include a 'review and preview' section so that the audience are again, enticed by other features in the magazine as well as my film 'Flat 39'
Below are some screen shots of me working on paint.net to construct my magazine front cover
I used the tools on 'paint.net' to make the backrounds of the image of the young female and the 'flat 39' title invisible so that I could place them as a seperate layer of graphology on my magazine front cover feature created on microsoft word
This is a screen shot of me placing the various layers of graphology on my magazine front cover feature for desired effect. As a dominant image of somebody looking at the camera over the 'total film' mast head is a convention of a magazine front cover I had to ensure that I included this. Microsoft word allowed me to move images around with ease and create the magazine layered effect whilst paint.net allowed me to get rid of backgrounds that I did not want.
This is my first draft of my magazine front cover feature:
Tuesday, 1 February 2011
Final Poster
This is my final poster advertising the horror film 'Flat 39' as part of my promotion package.
I decided to follow typical conventions of a horror film poster such as a dominant image, dark colours, the dominance of the colour red, teaser typography 'who should you fear?' advertising 'In cinemas 2011' and small print of the cast and crew list.
For my final draft I also decided to have an obvious seperation between 'who should..' and 'In cinemas..' because I wanted the idea of two people: a seperation, so that the typography itself parallels the image and the narrative: two people, a seperation between the two personalities. The tag line is important 'who should you fear?' as the second person pronoun 'you' combined with the rhetorical question and the young female staring directly at the audience involves the audience directly as she appears to be challenging the audience with this rhetorical question therefore evoking a specific emotion of fear.
I decided to follow typical conventions of a horror film poster such as a dominant image, dark colours, the dominance of the colour red, teaser typography 'who should you fear?' advertising 'In cinemas 2011' and small print of the cast and crew list.
For my final draft I also decided to have an obvious seperation between 'who should..' and 'In cinemas..' because I wanted the idea of two people: a seperation, so that the typography itself parallels the image and the narrative: two people, a seperation between the two personalities. The tag line is important 'who should you fear?' as the second person pronoun 'you' combined with the rhetorical question and the young female staring directly at the audience involves the audience directly as she appears to be challenging the audience with this rhetorical question therefore evoking a specific emotion of fear.
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