
I decided to follow typical conventions of a horror film poster such as a dominant image, dark colours, the dominance of the colour red, teaser typography 'who should you fear?' advertising 'In cinemas 2011' and small print of the cast and crew list.
For my final draft I also decided to have an obvious seperation between 'who should..' and 'In cinemas..' because I wanted the idea of two people: a seperation, so that the typography itself parallels the image and the narrative: two people, a seperation between the two personalities. The tag line is important 'who should you fear?' as the second person pronoun 'you' combined with the rhetorical question and the young female staring directly at the audience involves the audience directly as she appears to be challenging the audience with this rhetorical question therefore evoking a specific emotion of fear.
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