Poster Analysis - Sin City

There is a clear audience established through the image of Jessica Alba appearing sexual and desirable, so we can assume that the target audience is male. We can also establish the certificate of the film as it appears to have sexual references, and the caption reiterates this 'Skinny little Nancy Callahan. She grew up, she filled out.' This would attract the target audience as they are attracted by the sexual elements to the poster.
The layout of the poster is very significant as Jessica Alba is the only image and there is a slight contortion to her body for visual interest, attracting the target male audience. Alba appears as a fantasy figure as she is being objectified and she appears to be moving for the benefit of the 'male gaze' linking back to target audience and genre. Alba's femininity appears purely sexual and she appears as a sex object. This links to Jon Berger's idea that 'men act and women appear' which links to the target audience of men, being attracted to this poster to objectify Alba.
The captions on the poster appear to be comic book style, linking to the genre/style of the film. The poster appears stylistic as it looks like a comic book, sustaining the original comic book audience and it also looks mainstream, connoting the 'action' side to the film. So the comic book audience would be attracted by the comic book style typography.
The colours on the poster are very effective as the poster is monochrome which links back to the comic book style. The genre of the film is being constantly reinforced. The white on the poster connotes purity and innocence. This contrasts with the bold red colour of 'Sin City' which connotes passion, desire, danger and lust. The red title stands out which reinforces different aspects of the film (danger/lust) and the red colour on top of the white background stands out connoting a devil v angel theme.
The typography on the poster is interesting as the lexis used such as adjectives 'skinny' and 'little' deminish Alba's character and furthermore make her more objectified. There are two simple sentences 'Skinny little Nancy Callahan. She grew up, she filled out.' These are euphemisms for becoming sexually active which again links back to the male target audience.
Juxtaposition is evident as Alba appears innocent through the light shining on her but she then appears sinful through her canted body angle.
All of these elements combine and successfully attract the target audience by ensuring they are enticed by this poster through, the canted body angle of Alba appearing sexual, the stylistic comic book features attracting the already established comic book audience and the mainstream look of the poster attracting potential newer male fans, as they are enticed by Alba's sexuality and the sleazy/dangerous look to the poster, conveyed by the colours.
This poster successfulluy advertises the film as it shows that it is going to be action orientated through the body angle of Alba and the monochrome colours used. It advertises the comic book style of the film through the effective typography in strips (similar to that in comic books) and it has the iconic title 'Sin City' in red advertising the film to be in some ways sexual.