I am going to use the website http://www.bbfc.co.uk in order to establish what are the common trends in films of different certificates.
I have researched the certificate '15' and the common adjective used is 'strong' regarding language, violence and 'threat and menace'.
http://www.bbfc.co.uk/classification/guidelines/15-2
This part of the website allows me to research what is acceptable in different aspects of a film such as language, horror and discrimination regarding a certificate 15 film.
When constructing my horror trailer I must have the synopsis of my film in mind as well as the guidlines for a film of certificate 15. As I plan to include the notion of a mysterious murder in my film followed by a disturbing haunting. I think a film of the 15 certificate would be suitable as films of certificate 12 have 'infrequent' threat and I plan for my trailer/film to have more than just infrequent threat/language/horror.
Having researched into horror audiences I can establish that the target audience for most contemporary horror films is roughly aged 15 -18.
I construced a questionnaire on www.surveymonkey.com and allowed my peers and others to complete it so that I could establish the common trends and take these results into condiseration when constructing my teaser trailer.
Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.
This is the questionnaire that I constructed and allowed people to complete so that I could then analyze the results. 10 people completed my questionnaire and the results are as follows:
The majority of people who completed my questionnaire were 14>19 years old which is a positive thing as I aim to target my teaser trailer towards 15 year olds,so their information regarding what makes a good horror film/trailer is useful.
I researched the certificates for each of the films listed above The forth kind, Paranormal activity, The last exorcism, Case 39 and Shutter Island are all horror films of certificate 15 which allows me to be confident in targeting my teaser trailer to 15 year olds. Having researched briefly the content of each film (which most of them were supernatural) this gives me another idea, that in order to attract my audience of 15 year olds,I should include elements of supernatural activity.
These results link to my results from the question earlier. The majority of the people who completed the questionnaire stated that they enjoy horror films with a supernatural element, none enjoyed violence in a horror film and a fair amount enjoyed psychological. I can now plan to include supernatural elements to plot synopsis in order to successfully attract my target audience.
The majority of the people who completed the questionnaire stated that a small amount of the narrative is to be revealed in order to intruige and grasp the audience's attention. Nobody thought that a lot of the narrative should be revealed, so when I construct my teaser trailer I will include enough narrative to evoke intruige but not too much so that the plot is given away. This links to conventions of a teaser trailer.
Half of the people established that the most important thing for them in a teaser trailer is suspense/apprehension/adrenaline, the second most popular was a sense of the characters. In my teaser trailer I aim to please my target audience by including alot of suspense/apprehension/adrenaline which will contibute well to the supernatural aspect my teaser trailer will have. Nobody stated that the most important thing for them was a lot of the plot to be revealed which will allow me to create more intruige through different camera shots/editing/pace and make them question, 'What's going on? Who is that and what are they doing?'
The most important thing regarding a horror film, according to my audience research is a gripping plot. Nobody preferred famous film stars, and only a few stated that an intruiging poster would be of importance to them regarding advertising. In my film I aim to portray a gripping plot through varying pace, diverse camera shots and low key lighting.
Effective music to set the tone and minimal lighting to enhance mystery and fright were of equal importance to my audience regarding a horror film/trailer. A very small amount stated that effective pace was important. In my teaser trailer I will aim to please my audience by using effective low key lighting to create fright and mystery and I will particularly focus on music to set the tone.
I will use all of my primary and secondary target audience research effectively to construct a successful teaser trailer that will attract my target audience of 15 year olds.
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