I created it on www.surveymonkey.com
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After 10 people had completed it I then translated the results onto microsoft excel and created these pie charts to present the results so that I could use them for my improvements.
These results tell me that the thing that most people expect to find on a magazine front cover feature is a dominant, recognisable image. As it is a promotion package I must make sure that there are obvious trends between my teaser trailer, magazine front cover feature and poster. The second most popular answer was 'all of the above' people expect to see all of the features described so I must ensure that I include all of them when constructing my final ancillary product.
Most people said that my poster mock up was effective in looking like a real poster. I will try and follow the conventions of a horror film poster, such as, dark colours, a dominant image/title, simplicity to create intruige and a cast and crew list at the bottom of the poster.
Most people said that the dominant image (girl in the mirror) is the most effective thing on my film poster and the second most popular answer is the dark colours, dark colours are important as I want to portray the genre of my film is the most simple yet effective way.
For this question, the audience felt like trends between magazine front cover feature and poster were the most important feature and as I am constructing a promotion package I agree with this and will ensure that there are obvious trends: colour similarities, the female character. The least popular answer was 'other conventional features of a magazine' I think that this may have been the least popular as the features are so simple and obvious my audience didn't think they were important as they are just there. But I will ensure that even simple things like barcodes, colloquial language are evident to conform to magazine front cover conventions.
For this question my audience were given the chance to voice their opinion on what I needed to specifically improve on my film poster. Interestingly, a few had similar answers and I have generalised their actual text into three answers. The most popular was allowing the title to stand out, I will make sure I do this as this is the point of a film poster, to advertise a new film and the audience need to see clearly what it is called. 'Flat 39' will stand out in an effective manner and the colour red will help it do this.
This question is the same as the one above, yet it is about improvements for the magazine front cover feature. Interestingly, the most popular answer was regarding similar colours on magazine and poster. I think that this is important to my audience as they need continuity to establish that the two products are connected. I will make sure that in my final construction of both products there will be dark colours and red on both.
For effetiveness the most popular answer was 4 and 5 which is encouraging as my audience think that my poster is effective. I now need to make sure that I take the mock up idea and effectively manipulate it on photoshop to create the desired effect.
Finally, for effectiveness regarding the magazine front cover feature, my mock up scored 4/5 which is again, encouraging and I will ensure that I again translate my mock up ideas onto photoshop.
This audience feedback allows me to establish what I need to change for my ancillary products to make them effective and attractive to my audience. I need to make sure that there is a dominant image and title on the poster with strong colours. I need to make sure that there are similar colours on the magazine front cover feature with an effect USP (interview/behind the scenes action)
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