Ancillary product research/planning

As well as constructing a teaser trailer for my film, I am also going to be creating a film magazine cover (featuring the film) and a film poster. In order to be able to do this well, I need to ensure that I understand how a promotion package works in advertising a film successfully.
The Dark Knight.


This is a poster promoting the film.


This is an Empire magazine cover featturing the film.


This is a Total Film magazine cover advertising the film.

A sense of branding is established through the two magazine cover features and the poster. The joker is the main element within all three attracting the audience and making them feel farmiliar with the film advertisements. I aim to achieve a sense of branding when i construct my trailer, magazine cover feature and poster, for example, particular images or phrares evident in the trailer will be evident on the magazine cover feature and poster. 'The joker' is a common trend evident in all three products here, this is to establish that the joker is very important to the narrative of 'the dark knight'. For my ancillary products the common trend will be an image of the flat accompnied with a close up of the female character's face to show the connection and to portray that the flat itself is very important within the narrative of my trailer.


This is the teaser trailer for the dark knight

Similar to the poster and the two magazine cover features, the joker is a very important element within the teaser trailer also. The teaser trailer begins with the voice of the batman but then accompnied with the batman symbol being demolished, the joker's voice takes over followed by a quick CU of a joker playing card. This allows the audience to establish that the joker is one of the main characters and the main antagonist within the film. Overall branding is established through the recognition of the joker as the antagonist.
In my promotion package I aim to achieve a sense of branding through including certain images in the teaser trailer, the poster and the magazine cover feature. This will allow my target audience to become familiar with the narrative and be intruiged to see more.