Saturday, 2 October 2010

Poster Analysis - The Last Exorcism



This poster is very minimal and in my opinion this is to draw the audience to the shocking image of the girl with the contorted body. The poster is also minimal as the audience will be familiar with 'the exorcist' films so they have trust in the film's brand as the other exorcism films were a success. The poster is predominantly white which suggests that exorcism has alot to do with victimisation, as we associate white with innocence and purity. There is a dark shadow underneath the girl which could portray that there is a dark side/being within her, hidden but still evident, linking back to the narrative of 'the exorcist' films. There is a crucifix above the girl and this is the only prop evident on the poster suggesting that religion is a large part of exorcisms and that makes the poster look slightly more creepy/sinister as the crucifix is placed under the simple yet effective typography 'believe in him' this minimal use of typography is used to shock and attract horror fans. The use of the word 'him' suggests that we should already know who 'he' is making the poster even more strange and creepy. The minimal use of the colour red suggests that there is danger associated with exorcisms and we associated red with danger.

1 comment:

  1. "farmiliar"
    Comment on layout, branding, audience explicitly.

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