This is a screen shot of 'picnik' as I was working on my poster:
For my poster I must ensure that I have a significant amount of darkness connoting mystery and isolation as this fits in with the narrative of my teaser trailer. I must also include traditional conventions of a poster, including the film title and simplicity of the poster to create intrigue as well as a cast/crew list at the bottom of the poster.
For my magazine front cover feature I must include specific conventions such as a lighter image so that the film brand is recognisable (an image of the young lady) and I must also include traditional conventions such as colloquial language, various colours and fonts and different features advertised on the front cover. (USP)
I used the audience feedback for my mock ups to recognise what I must include on each ancillary product.
Whilst constructing them I must keep in mind that I am aiming to create a promotion package so I must create branding across the teaser trailer, poster and magazine front cover feature. I am going to do this by including the young lady within each product, so that the audience recognise the brand as well as establishing that the young lady is a key part of the narrative.
This is the first draft of my film poster that I constructed on www.picnik.com
During the first draft construction I tried to incorporate specific conventions of a teaser poster and for my second draft I have established that I must include a tag line for the film to create mystery surrounding the narrative which will be 'who do you fear?' the use of the verb 'fear' will ensure a particular emotion will be evident when somebody views this poster and the use of the rhetorical question on the poster will ensure audience involvement and create mystery which is what a teaser poster is supposed to do, so simplicity is key, here is my second draft:
I must ensure that I have simple information on my poster 'in cinemas 2011' This is the only form of date advertising I am going to use so that the audience is more interested in the actual poster and what the narrative may be. The darkness is very significant as it draws people in. I have decided to flip the letter 'e' in fear to suggest that what a person may fear may not be the correct thing to fear, it may be something else. This is my third draft:
For my final draft I decided to incorporate the cast and crew list as I did in my first draft, it is a convention of a film poster and I think it makes the overall product look realistic, I have still included all of the typography discussed above and believe that this draft is my most successful.
I decided to make some final changes and decided to change the verb phrase 'who do' to 'who should' because I believe that this verb phrase is more intrusive and will scare the audience as it is suggesting that this film doesn't involve obvious fears but perhaps something that you do not think you will fear. This links in with the typography I have included in my teaser trailer 'what happens when the people you trust become the people you fear.' This creates a sense of branding across the two products as part of my promotion package. I have also decided to place the tag line 'who should you fear' more central across the divide of the 'two' female characters to create an effect that the typography is depicting the narrative and paralleling the image. A sense of two people is created.
I have decided that my poster will be a quad poster. A quad poster is landscape in style and allows more of an image to be seen and more emphasis to be put on the size of image/images or particular typography. These are a few examples of quad posters:
I have decided to make my poster a quad poster so that there is an emphasis on the idea of 'two' people, two different sides to this vulnerable female. The line of the mirror inbetween the girl and her reflection represents the divide between her two different sides and I believe a quad poster would place effective emphasis on the idea of the two sides to this young woman and how she has been negatively affected by 'Flat 39'.
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