Audience feedback on final products

I decided to show my teaser trailer, poster and magazine front cover feature to a group of people aged 15-18 as this is around the target audience for my film. I decided that I wanted final feedback on my promotion package so that I could establish if I had been successful in following conventions as well as effectively enticing the audience.
These are my three products:





These are some examples of feedback that I recieved from my target audience:
'The magazine genuinely looks exactly how it would if it was a film. The image of the girl is good because it is recognisable from the poster'
'I could definately see it (the poster) on a bus or in a magazine or something. How the writing is on either side of the mirror in the middle is really effective'
'The trailer is very realistic. The use of camerawork is effective as you are placed in the position of the main character which adds to the suspense.'
- Female, 18

'The use of camera shots in the teaser trailer are really good'
'The magazine front cover looks realistic and the shot of the girl is effective'
'The poster gets a clear message across about the two sides to her through the reflection'
- Male, 18

'The sound in the teaser trailer is good because it gets faster and builds up the suspense'
'The magazine looks like a real magazine because you've included simple things like a barcode, price and the same style title 'total film'
'The poster looks good because the darkness lets us know it's advertising a horror film and the image of the girl lets us know it's a film revolving around her'
- Female, 17

Audience feedback and other drafts of magazine front cover

I allowed 5 people of ages 17-18 to view the first draft of my magazine front cover:


I wanted to get audience feedback so that I could consider their comments and make the changes as appropriate as this group of people will be the target audience for my teaser trailer, poster and magazine front cover feature.
Some of the comments that I got back were:
'the colour scheme is effective, it's the same on the poster so you know it's the same film' - male, 18
'the image of the girl is good because you know the film is about her and that the magazine is including a special feature about her' - male, 18
'you have advertised different things in the magazine well because the audience will want to know what is in there, so the reviews is good and so is the section about horror films' - female, 17
'the section 'top 100 horror movies of all time' could be made smaller as it slightly covers the image of the girl too much - male, 17
'the font could be made simpler because that's what other magazines have - simple font' - male, 18
'the circle with on set with the cast of flat 39!' is a good feature but you could get rid of the circle because it looks a bit random and not to do with the images below' - female, 17

I will take these comments into consideration when I am constructing the final draft of my magazine front cover feature.

This is my second draft with the changes that my target audience suggested to me:


I decided to make some changes and decided to change the text 'on set action with the cast and crew of Flat 39!' to 'Inside: on set with the cast and crew of Flat 39' as this successfully advertises directly, what is inside the magazine. Due to furthur audience feedback I have decided to make the title of the film 'Flat 39' bigger as I want this to be the main feature of the magazine so the audience's eyes are drawn towards this. This is the third draft of my magazine front cover feature:


I had to make some final changes for my final magazine front cover, I manipulated the 'total' on the total film mast head to have the same font as 'Flat 39' so a sense of branding is created and it is as if the film is so established that it takes over the magazine design. I changed the colour of 'total' to black as it fits in with the colour scheme of my magazine front cover and looks effective as it also connotes the genre of the film: horror. I also decided to change the price '£2.99' to '£2.90' as this is the actual price of a total film magazine and I decided to add the website 'totalfilm.com' as this is a convention of total film magazine front covers. This is my final draft for my magazine front cover feature:

Audience feedback for ancillary product mock ups

In order to construct a successful poster and magazine front cover feature it is important to get audience feedback so that I know what they think is good and what needs improving, I allowed 10 people to see the computerised mock ups I constructed and the actual photographs that I am planning to put on them and I then got them to complete a questionnaire.
I created it on www.surveymonkey.com

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

After 10 people had completed it I then translated the results onto microsoft excel and created these pie charts to present the results so that I could use them for my improvements.



These results tell me that the thing that most people expect to find on a magazine front cover feature is a dominant, recognisable image. As it is a promotion package I must make sure that there are obvious trends between my teaser trailer, magazine front cover feature and poster. The second most popular answer was 'all of the above' people expect to see all of the features described so I must ensure that I include all of them when constructing my final ancillary product.



Most people said that my poster mock up was effective in looking like a real poster. I will try and follow the conventions of a horror film poster, such as, dark colours, a dominant image/title, simplicity to create intruige and a cast and crew list at the bottom of the poster.




Most people said that the dominant image (girl in the mirror) is the most effective thing on my film poster and the second most popular answer is the dark colours, dark colours are important as I want to portray the genre of my film is the most simple yet effective way.




For this question, the audience felt like trends between magazine front cover feature and poster were the most important feature and as I am constructing a promotion package I agree with this and will ensure that there are obvious trends: colour similarities, the female character. The least popular answer was 'other conventional features of a magazine' I think that this may have been the least popular as the features are so simple and obvious my audience didn't think they were important as they are just there. But I will ensure that even simple things like barcodes, colloquial language are evident to conform to magazine front cover conventions.




For this question my audience were given the chance to voice their opinion on what I needed to specifically improve on my film poster. Interestingly, a few had similar answers and I have generalised their actual text into three answers. The most popular was allowing the title to stand out, I will make sure I do this as this is the point of a film poster, to advertise a new film and the audience need to see clearly what it is called. 'Flat 39' will stand out in an effective manner and the colour red will help it do this.




This question is the same as the one above, yet it is about improvements for the magazine front cover feature. Interestingly, the most popular answer was regarding similar colours on magazine and poster. I think that this is important to my audience as they need continuity to establish that the two products are connected. I will make sure that in my final construction of both products there will be dark colours and red on both.




For effetiveness the most popular answer was 4 and 5 which is encouraging as my audience think that my poster is effective. I now need to make sure that I take the mock up idea and effectively manipulate it on photoshop to create the desired effect.




Finally, for effectiveness regarding the magazine front cover feature, my mock up scored 4/5 which is again, encouraging and I will ensure that I again translate my mock up ideas onto photoshop.

This audience feedback allows me to establish what I need to change for my ancillary products to make them effective and attractive to my audience. I need to make sure that there is a dominant image and title on the poster with strong colours. I need to make sure that there are similar colours on the magazine front cover feature with an effect USP (interview/behind the scenes action)

First edit of teaser trailer

This is the first edit of my teaser trailer. I uploaded this video onto youtube so that I could obtain some useful audience feedback in order for me to improve it.
It is important for me to get audience feedback regarding my first edit so that I can change aspects of it in order to maintain the horror atmousphere but also incorporate what types of edits/effects/camera shots they would like to see.



From my audience feedback I can establish that I need to make the following changes in order to improve my teaser trailer:

- Add production credits at the beginning of the trailer to establish the company and the genre of the film (through the dark colours)
- Rearrange particular edits for example, I need to add a 'fade to black' from the title shots to their following shots so that the transition isn't as harsh and obvious to the viewer
- Shorten the shots near the end of the trailer so that the build up of tension is quicker and more effective therefore adding to the adrenaline of the viewing.