Audience feedback on final products

I decided to show my teaser trailer, poster and magazine front cover feature to a group of people aged 15-18 as this is around the target audience for my film. I decided that I wanted final feedback on my promotion package so that I could establish if I had been successful in following conventions as well as effectively enticing the audience.
These are my three products:





These are some examples of feedback that I recieved from my target audience:
'The magazine genuinely looks exactly how it would if it was a film. The image of the girl is good because it is recognisable from the poster'
'I could definately see it (the poster) on a bus or in a magazine or something. How the writing is on either side of the mirror in the middle is really effective'
'The trailer is very realistic. The use of camerawork is effective as you are placed in the position of the main character which adds to the suspense.'
- Female, 18

'The use of camera shots in the teaser trailer are really good'
'The magazine front cover looks realistic and the shot of the girl is effective'
'The poster gets a clear message across about the two sides to her through the reflection'
- Male, 18

'The sound in the teaser trailer is good because it gets faster and builds up the suspense'
'The magazine looks like a real magazine because you've included simple things like a barcode, price and the same style title 'total film'
'The poster looks good because the darkness lets us know it's advertising a horror film and the image of the girl lets us know it's a film revolving around her'
- Female, 17

Final magazine front cover

This is my final magazine front cover feature advertising the horror film 'Flat 39' as part of my promotion package:



I decided to follow typical conventions of a magazine front cover featuring a film such as a dominant mid shot image partly placed over the mast head 'total film', dark colours, the dominance of the colour red, similar to on the poster so a sense of branding is created. Also, I included advertisements for different features in the magazine such as 'previews and reviews' and 'top 100 horror movies' This is to entice the audience and it follows conventions of a magazine front cover. I also included conventions such as a barcode, a sense of informality suggested through the exclamation marks and a unique selling point 'on set with the cast and crew of Flat 39!' I also created a sense of branding through having the same font 'Flat 39' as I did on the poster so this is recognisable to the audience and again, creates a sense of branding. I also decided to include a convention of 'total film' magazine by including top line typography of films that are to be released at a similar time to this edition of the 'total film' magazine, so advertising is constant on this magazine front cover, not only my film 'Flat 39' but others also, so that the audience are attracted by the abundance of films.

Final Poster

This is my final poster advertising the horror film 'Flat 39' as part of my promotion package.



I decided to follow typical conventions of a horror film poster such as a dominant image, dark colours, the dominance of the colour red, teaser typography 'who should you fear?' advertising 'In cinemas 2011' and small print of the cast and crew list.
For my final draft I also decided to have an obvious seperation between 'who should..' and 'In cinemas..' because I wanted the idea of two people: a seperation, so that the typography itself parallels the image and the narrative: two people, a seperation between the two personalities. The tag line is important 'who should you fear?' as the second person pronoun 'you' combined with the rhetorical question and the young female staring directly at the audience involves the audience directly as she appears to be challenging the audience with this rhetorical question therefore evoking a specific emotion of fear.

Final Teaser Trailer

This is the final edit of the teaser trailer 'Flat 39' for my promotion package


This is a 'youtube' link to the teaser trailer of horror film 'flat 39'. Whilst viewing this final edit I can establish that teaser trailer conventions are evident from real media texts. Conventions include a slower pace at the beginning to establish set and narrative and then the edit pace speeds up parrelling the adrenaline the audience are made to feel as they view diverse scenes from the film. Intrigue is created due to the nature of the plot and the order of the edits connotes mystery and fright. Another convention that I have used within my teaser trailer is the use of music, non diegetic atmouspheric music is used to set the scene and bursts of loud music are used parallel to the mysterious typography. Conventions such as these constantly reinforce the genre of the teaser trailer so that the audience can establish what type of film this is.

- they are short in length
- they evoke intruige and excitement
- they establish some form of narrative
- they are released a long time in advance of the actual film
- the pace is usually fast or is slow and then picks up

These are the teaser trailer conventions that I researched and I can ensure that each convention is evident within my own teaser trailer. My teaser trailer is 1 minute 33 seconds, so it is long enough to establish a narrative but short enough to 'evoke intruige and excitement' which is another convention and this is followed due to the various scene changes and pace changes.